Straight Talk #1

The Phone Call

“Hello ‘Agent X’?  We’d like to speak with you about listing our home.”

Yay! One of the best phone calls you can get!  Right?

Yes.  But don’t mess it up!  Let’s make the most out of this critical initial first step in the sales process.

During this call, the information you ask for and exactly how you ask for it, can make a huge difference in your preparedness, setting the stage for a smooth transition to successfully listing and selling the property. 

Here are exactly what questions to ask and how to ask (includes a handy Seller Information Form)... 

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Straight Talk #2

The Pre-Listing Letter

Sending out an email letter before the listing appointment has numerous benefits, for both you and the client, including saving a lot of time during the actual presentation.

This Straight Talk Action Plan includes an exact copy of the letter that Ted used throughout his career, as well as the how and why on sending comparables before your listing appointment.

Yes, we recommend that you send the SOLD comparables, well ahead of time.  We’ll also show you how to choose those comparables, and why... 

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Straight Talk #3

Deep Work

You block off the time to complete a task.  But then this happens.  And, that happens.  You’ll get to it after lunch.  You’ll do it tomorrow.  Three weeks later?  Nothing. 

Sound familiar?

Don’t feel bad.  You’re normal.

You’ve trained your brain to be highly responsive to your clients.  This is a good thing.  But, unfortunately, training yourself to be highly responsive means you are probably also very easily distracted.

Does this ring true for you?  You block off time to complete a task.  But then., this happens.  And, that happens.  You’ll get to it after lunch.  You’ll do it tomorrow.  Three weeks later?  Nothing. 

You’ve got the best of intentions, but those important tasks just never seem to get completed.

Here are some iron-clad strategies on how to re-train your brain to get stuff done... 

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Straight Talk #4

The Listing Presentation – Getting Started

You never get a second chance to make a great first impression.

But then again, there are certain things that are totally overblown in Real Estate.  Like the car you drive.  Who cares?  Don’t worry about it.  There are a thousand more important reasons for anyone to choose a REALTOR®.

That said, how you conduct yourself before and during the initial walk-thru, can make a huge impression on your prospective clients; good or bad!

Here’s a solid game plan on what to do before you sit down to present...

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Straight Talk #5

Do It Now!

Procrastination.  It’s a killer. It kills productivity.  It kills success.  It kills happiness.

The farther away you get from something, the more energy it takes to get back to it. 

Your list of incomplete tasks quickly becomes an overwhelming burden of anxiety and stress. 

It’s like you’re trying to climb a mountain, but you keep loading rocks into your backpack, until you can barely take a step.

That’s the irony of it.  Contrary to what your brain is telling you, it takes way less effort overall to simply not procrastinate.

Am I striking a chord?  Does it feel like I’ve written this Straight Talk specifically for you?

It’s time to make an important change, my friend.

Here’s how to dump out all your rocks...

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Straight Talk #6

Personality Types

The study of personality types is fascinating, and an absolute necessity for anyone wanting to excel in sales of any kind, especially a relationship-based business, like Real Estate.

Instead of being constantly frustrated by people who don’t think the same way as you do, the true professional learns to adapt to all different personality styles, tailoring their presentation to each unique individual. 

When you develop your skill at identifying and dealing with all different personality styles, you’re going to wonder how you ever got by without this skill.  That’s not an exaggeration. 

Here is a brief overview of the four main personality types:

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Straight Talk #8

Google Reviews

You don’t know it, but someone somewhere just recommended you to one of their friends.

What’s the first thing that person is going to do?

They’re going to Google you!

These prospective clients want to learn a bit about you before they call.  But, what will they see?

To find out, go ahead and Google yourself, right now.

Is it the usual boring stuff, that doesn’t mean anything to anyone?  I’m guessing yes, because that’s how it is for most agents.

You can separate yourself from the crowd of amateur competitors, by simply accumulating a few 5-star Google reviews. In the eyes of prospective clients, this will boost your credibility, tremendously.

Here’s how to do it:

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Stay tuned for more! New Straight Talks every week.

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