Frequently Asked Questions

If you want to achieve success in anything, you need to gather knowledge first! 

Take a look at those who are struggling; they’re the ones who do nothing to improve their knowledge. The most successful agents? They’re constantly learning.

Knowledge First is a way for you to add to your knowledge in a practical way, without having to take a bunch of abstract courses and then figure out how to implement what you’ve learned into your business.

Get Knowledge First.  Then take action on your new knowledge to create SKILL.

We suggest you make a weekly 'Appointment with Yourself' at a preset time on the same day each week.  You'll learn more about this in module #2 - Getting Stuff Done!

Each module is an average of 31 minutes in length,  Watch the module and complete your workbook at the same time.  You can pause the module any time you want, or rewind it, or watch it over and over again.

When you're done, you've got homework to do!  But we know you're a busy agent, so simply set up additional 'Appointments with Yourself' to ensure you get all your homework done, before you proceed to the next module.  

The entire program should take 14 weeks to finish.  This is a good pace, and we do not recommend proceeding any faster.

The workbook is your notes!

It contains the most important points made during the the presentation of each module.  At the end, you'll be able to read your entire workbook in a matter of three or four minutes, and get a quick reminder about all the most important points.

The workbook also serves a purpose of keeping you actively involved during the presentation.  You have to fill in the blanks as you are watching, and this will dramatically improve your retention.

Most people think that Geo Farming is all about spending more money than anyone else.

Not me!  I think Geo Farming is all about KNOWING more than anyone else, and establishing yourself as the go-to Area Expert.  When you learn how to do this my way, it doesn't have to cost you a dime!

Anyway, even if you don't ever pursue Geo Farming, the knowledge that you gain within this module is going to help you in a hundred different ways.

You see, I've injected wisdom throughout each and every module in this entire series.  There's some really important fundamental knowledge built into this first module that we will build on in subsequent modules.

This program is NOT about simply dumping a pile of information on you, and now you've got to figure out what to do with it.

You're going to find that the real goal of Knowledge First is to build SKILL.  Perhaps I should have named the company, 'Knowledge First, Skill Second!'

You're going to hear me repeat this phrase over and over again throughout the course:

Knowledge is useless without Action.

Knowledge + Action = Skill

You've GOT to take action on what you've learned in order to make it sink in and to build your skills and actually make noticeable improvements in your business.

That's why we don't recommend going at a faster pace than one module per week.  Take your time to implement what you've learned, and you'll find that you'll actually advance at a much faster rate, as opposed to trying to rush things.

You'll be AMAZED at the transformation at the end of 14 weeks!

In my experience, almost all other Real Estate coaching programs are centered around 'learning your scripts' and 'making your calls'.

But I never wanted to be a telemarketer!  And, I never was one.

I'm living proof that you can have an outstanding career in Real Estate, and NEVER make a cold call!

The Real Estate Master's Program will teach you everything you need to know to become a truly GREAT agent, one with all the skills required to consistently deliver superior results.

When you elevate your game, you will have a never-ending stream of referrals, and you'll never chase after a crappy lead, ever again. 

When I was 27, I started a motorcycle parts distribution business from scratch (just me and a 400 square foot warehouse mezzanine).  I grew the business rapidly and eventually sold it to the largest Powersports distributor in the world - Parts Unlimited, from Janesville, Wisconsin.

Real Estate was my second career. I had learned a lot about how to run a successful business,and I applied those lessons to Real Estate.  I know it sounds crazy, but there are some basic success principles that you can apply to any business.  I spent most of my first year in business figuring out what to do, and I figured it out pretty quick.  In my second year, I made $590,000, and my career took off from there.  I made between $590,000-$865,000 every year for 12 years in a row, all as an individual agent.

Knowledge First is my third (and last) career.  Again, I've spent my first year in business figuring out how to make the most awesome Real Estate course there is.  And, you know what?  I think I've done it!

At this point in my life, my motivation is NOT merely to sell my course to thousands of agents, and make lots of money.

What I want to do is to make a real difference in the Real Estate world.  It makes me sad that so many agents struggle for their entire careers, and never really make it, when I know that all they need is a little bit of knowledge and encouragement.

That's who I am, and hopefully that explains Knowledge First, too.


Nope! Real Estate is Real Estate. I'm aware of the different regulatory and legal differences, but this course assumes you already know all that stuff. Every topic covered in this course is about making you a better agent, no matter where you are.


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