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Marketing Your Marketing

There are two distinct marketing functions in Real Estate:

  1. Marketing your Listings and;
  2. Marketing Yourself ‍

A lot of advertising in Real Estate is under the guise of selling a property, but the real intent is marketing yourself and your services. For example, if you’re advertising a listing on Facebook, what do you think the chances are that some random buyer is going to notice your listing, fall in love with it, and buy it?

The chances of that happening—although not impossible—are about as close to zero as you can get.

That doesn’t mean you should NOT advertise on Facebook. You should!  If you’re not on social media, you’re neglecting a critically important tool that every agent should be using.

The point is, even though the line can be blurred sometimes, there’s a difference between marketing your listings and marketing your services.

Let’s think about this. What exactly ARE your services?

A potential seller wants to...

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7 Steps to Selling in a Pandemic

Sales are slow.

But they haven’t stopped! Homes are being sold EVERY day, all across North America, in EVERY market.

What about you? Are you getting your listings sold?

Or, are you feeling frustrated and unsure what to do?

If so, you’re not alone.

Here’s some practical advice to help you get your listings priced right and sold. There’s nothing like racking up a couple of sales to cheer you up!

At the very least, you’ll be providing your seller clients with some critical information that they need right now.

“The more information you provide to your clients, the greater their ability to make informed and intelligent decisions.” – Ted Greenhough

Here’s how I suggest you consider the current situation for every one of your listings:

  1. Determine who is the ideal target buyer for your listing, and which other homes and neighborhoods that target buyer might consider.
  2. Determine the likely price range of that target buyer. For example,...
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The Secret to Success in Real Estate

When I was an active Real Estate agent, I always had an office in the brokerage.

I found it too distracting to work from home. Now, of course, I have no choice!

Working in an office can be distracting, too, what with other agents stopping by to chat.

But I thought of these interactions as one of the many benefits of working at the brokerage. It kept me in the loop, and I learned and became a better agent by listening to others.

Besides, when I needed to Get Stuff Done, I simply closed my office door, and everyone knew not to bug me.

I would often get asked, “What do you do in there all day, Ted? Prospecting?”

Ugh. Not a chance.

I made a cold call once, hung up the phone, and swore I’d never do it again.

“So, what do you do all day?”

“Um… I dunno. Mostly just take care of my clients.”

They would look at me in silence like they didn’t believe me.

Remember, I earned $590,000 in my second year.  And, not long after that, I was...

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The Real Agent Memo

The unrestricted TRUTH about how Real Estate Really Works, for hard-working, high-integrity agents who want to learn how to defeat Gimmicky Slicksters.

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