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Your Brand is Your People

The idea of surrounding yourself with good people has been around forever. One of the earliest known quotes was from Thag, the caveman.

“Thag hunt mammoth with rock-head Grog; mammoth eat Thag for lunch.”

Thag’s quote was later stolen and modernized by the likes of Tony Robbins and Oprah.

Surrounding yourself with the best people seems obvious, but sometimes we get complacent and start accepting that things are “good enough.”

For example, in Marketing the Images, I mentioned that no matter how great your current photographer is, you need to always be on the lookout for one that is even better. The same goes for every service provider you have. Why? Because:

Your BRAND is only as strong as your weakest team member.

“Good” is not nearly good enough. You must strive to be the best.

You want a business with a never-ending stream of referrals, my friend? Remember this:

Every team member and every service-provider you recommend is a direct...

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