I never understood why other agents wanted to have a massive “inventory.”
They would beam with pride as they showed me their giant whiteboards full of listings, and I’d think to myself:
“What a nightmare.”
I’d have to resist blurting out, “Wow! That’s quite a list of failures!”
Even when I was selling over a hundred properties a year (as an individual agent), I very rarely had more than 5-6 listings at a time. Here’s why:
I did the work up-front to ensure every listing sold quickly, for the highest possible price, with the least amount of hassle.
Yes, I took advantage of the Flurry of Activity by pricing my listings correctly, as discussed last week in The Perception of Value.
But that’s not the ONLY thing I did. Not by a long shot.
The most important service I offered to every listing client was a complimentary home staging consultation with my Super-Star Staging Consultant - Angela.
The idea of surrounding yourself with good people has been around forever. One of the earliest known quotes was from Thag, the caveman.
“Thag hunt mammoth with rock-head Grog; mammoth eat Thag for lunch.”
Thag’s quote was later stolen and modernized by the likes of Tony Robbins and Oprah.
Surrounding yourself with the best people seems obvious, but sometimes we get complacent and start accepting that things are “good enough.”
For example, in Marketing the Images, I mentioned that no matter how great your current photographer is, you need to always be on the lookout for one that is even better. The same goes for every service provider you have. Why? Because:
Your BRAND is only as strong as your weakest team member.
“Good” is not nearly good enough. You must strive to be the best.
You want a business with a never-ending stream of referrals, my friend? Remember this:
Every team member and every service-provider you recommend is a direct...
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