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Communicating in a Pandemic

Many agents are using the current downtime to reach out to their database, which is great!

However, do you communicate with every client in the same way? If so, you should probably stop that.

There are four distinctly different communication styles, and you need to communicate with them in the style that they prefer.

The Analytical

Analyticals may appreciate an email more than a phone call or a zoom call. As with anyone, you should start by checking in and asking how they’re doing, then give them some basic information about how the market is being affected. If you want to continue the conversation, ask them if they’re interested in receiving any further data on the market. If you then follow up with some fancy charts and graphs, the Analytical will think you’re the greatest!

The Driver

Drivers probably do not need to hear from you unless you have something specific to discuss. If you do contact them, either an email or phone call is fine, but make sure you get...

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Agent Joe Perfect

It’s easy to feel inadequate compared to Agent Joe Perfect, driving his fancy Lambo-Guzzi from one bazillion dollar listing to the next.

But take heart in the fact that Agent Joe Perfect doesn’t actually exist.

Oh sure, he’s on “reality” TV. But those shows could not be more bogus if they tried.

And, yes, there’s probably a few fakey-faker agents in your market, juggling payments on their McMansion (and everything in it).

The Lambo-Guzzi? It’s a lease.

Hey, I’m NOT saying you can’t get rich being a REALTOR®. You certainly can!

But I’ve noticed that very few truly rich people flaunt their wealth.

For example, Warren Buffett lives in a modest home he bought in 1958 for $31,500.

Do you think Mr. Buffett drives a Lambo-Guzzi?

Nope. It’s a 2014 Cadillac XTS, a car with a retail price around $45,000.

And yet, every newbie straight out of Real Estate School thinks he needs to lease a fancy new Beemer he can’t...

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