It’s easy to feel inadequate compared to Agent Joe Perfect, driving his fancy Lambo-Guzzi from one bazillion dollar listing to the next.
But take heart in the fact that Agent Joe Perfect doesn’t actually exist.
Oh sure, he’s on “reality” TV. But those shows could not be more bogus if they tried.
And, yes, there’s probably a few fakey-faker agents in your market, juggling payments on their McMansion (and everything in it).
The Lambo-Guzzi? It’s a lease.
Hey, I’m NOT saying you can’t get rich being a REALTOR®. You certainly can!
But I’ve noticed that very few truly rich people flaunt their wealth.
For example, Warren Buffett lives in a modest home he bought in 1958 for $31,500.
Do you think Mr. Buffett drives a Lambo-Guzzi?
Nope. It’s a 2014 Cadillac XTS, a car with a retail price around $45,000.
And yet, every newbie straight out of Real Estate School thinks he needs to lease a fancy new Beemer he can’t...
My competitors produce tons of top-notch quality content. I’m a big fan! I listen to their podcasts regularly for inspiration.
However, the massive volume of information can be completely overwhelming.
Have you ever thought to yourself, “I’d love to learn more and get more organized, but how in the heck am I supposed to know where to even start? Maybe I should get a coach.”
Wait a sec…
Do you think maybe there’s a connection here?
You feel overwhelmed and inadequate because you can’t make sense of the blizzard of information spewing forth from the famous trainer-guy.
So, now you’re paying $10,000 a year for a weekly chitty-chat with one of his coaches.
Hey, it’s not like having a coach can’t help you. It’s just the main reason given for having a coach that irks me.
“They keep me accountable.”
Accountable for what?
“For making my calls every day.”
Quick question. Do you ...
Great REALTORS® are problem solvers. They tenaciously look for ways to create agreement.
That’s the very definition of a great negotiator.
The best negotiators are highly creative and determined, and they have a deep understanding of human nature and different communication styles. They know WHAT to say and HOW to say it and WHEN to say it in different situations.
Let’s be clear about something. Being a strong negotiator is not about creating a winner and a loser. You don’t win a negotiation. You create agreement.
As a professional REALTOR®, you are constantly negotiating.
We don’t say this out loud very often (or ever), but the measure of your success as a REALTOR® has way more to do with your ability to negotiate with your own clients, as opposed to the one time during a long process when you’re negotiating with the other side.
The more you create agreement with your client, the more success you have. This begins from the first moment...
The idea of surrounding yourself with good people has been around forever. One of the earliest known quotes was from Thag, the caveman.
“Thag hunt mammoth with rock-head Grog; mammoth eat Thag for lunch.”
Thag’s quote was later stolen and modernized by the likes of Tony Robbins and Oprah.
Surrounding yourself with the best people seems obvious, but sometimes we get complacent and start accepting that things are “good enough.”
For example, in Marketing the Images, I mentioned that no matter how great your current photographer is, you need to always be on the lookout for one that is even better. The same goes for every service provider you have. Why? Because:
Your BRAND is only as strong as your weakest team member.
“Good” is not nearly good enough. You must strive to be the best.
You want a business with a never-ending stream of referrals, my friend? Remember this:
Every team member and every service-provider you recommend is a direct...
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