Want the TRUTH about how Real Estate Really Works? Click here to subscribe to our weekly Real Agent Memo!

48 Days Until 2020

If you’re reading this on the day it was posted (November 14, 2019), you’ve got 48 days until a new decade begins on January 1, 2020.  Do you have any New Year’s Resolutions planned?

Here’s a better question:  Why wait?

If you’re planning to make improvements, whether personally or professionally, there’s no time like the present; I’ll show you how to get started, easily, TODAY!

When you think about it, it doesn’t make a whole lot of sense to expect that you’ll instantly change your ways overnight.  You’ll go to bed with ALL your bad habits on December 31, and magically wake up the morning of January 1, with all new good habits?  Uh-huh.  Yup.  Sure you will.

I think it’s great that you’ve got plans for improvement, but let’s give you an honest fighting chance at success.

It’s absolutely fine and good to set New Year’s resolutions.  But, rather than waiting...

Continue Reading...

Being a Technical Dinosaur

marketing organization Oct 03, 2019

I’ve got some good news for all you technical dinosaurs:

Don’t worry about it! ‍

It’s just not very important to be up-to-speed on all the latest techie stuff, in order to be a great REALTOR®.  In fact, if you’re constantly re-inventing your business to accommodate the latest trend, it’s impossible to deliver a compelling and consistent message.

Real Estate is a relationship-based business, and you don’t need technical gadgets to build relationships.

I’m not saying you shouldn’t try your best to keep up with technical tools that can help run your business more efficiently.  You should.  Just don’t drive yourself crazy adding technology for the sake of adding technology.

Sometimes, a low-tech solution could work better for you than a high-tech one.  For example, I still keep an appointment book.  That’s right; an actual book, made out of paper, that you write on, with a pen.

I just like to...

Continue Reading...

Before the Listing Presentation

This Memo is a continuation from last week when we discussed the C-L-M (Come-List-Me) call and the S-I-F (Seller-Information-Form), a guide to all the information you need for your listing appointment.

Here’s how to explain why you need their email addresses:

“I’m going to send you a link from our system showing ALL of the recent comparable sales so that you can view each one of them in detail before our appointment.” – This piques their interest.  They WANT this information!

“This will save time during the appointment.” – Everyone wants to save time!

“The reason I need both your email addresses is because different email servers have different levels of security for messages containing links, so I want to make sure that at least one of you receives the information.” – True and totally understandable!

Having both email addresses (for a typical situation with two decision-makers) also increases the odds that...

Continue Reading...
Close

The Real Agent Memo

The unrestricted TRUTH about how Real Estate Really Works, for hard-working, high-integrity agents who want to learn how to defeat Gimmicky Slicksters.

Sent every Thursday. UNSUBSCRIBE any time.