If you’re marketing on social media to capture leads, you absolutely must be using video. REALTORS® who use video on Facebook ads consistently get far cheaper and better quality results. If you think the future of social media marketing is not all about video, you’re not paying attention.
“If that’s true, why don’t you use video more, Ted?”
Mainly because I’m not trying to capture unknown potential clients, like you are. If you’re reading this, it’s because I’ve already specifically targeted you as a potential client for Knowledge First.
If I was going to make a comeback as an active agent (I’m not), I would most definitely concentrate my marketing on Facebook ads, and they would ALL be video.
Right now, 99% of REALTORS® are doing social media completely wrong, just randomly burning their time and money. Why bother? Spend a few bucks on proper training and learn how to do it...
“Anyone can post your listing on the MLS!”
Also, anyone can cut their own hair.
The point is obvious (I hope). The difference between an amateur MLS Presentation and a professional one, is night and day.
Let’s take a step back, and ask a fundamental question:
How important is the MLS presentation?
Answer: It’s the original source of information for 99% of your potential buyers.
If the information was found on the Internet (on any website), then the source of the information is the MLS presentation, every aspect of which was designed by you.
How else does anyone find out about your listings? If you can think of any answer to this question, then ask yourself, “What do they do next?”
Answer: They access the Internet and your MLS presentation to gather more information.
OK, that’s settled. Next question:
What is the primary purpose of the MLS System?
Answer: It’s to generate showings. As many as possible. Period.
Real Estate sales is...
Our industry is ubiquitous with misinformation around marketing.
The worst offenders—in my opinion—are the Big-Box Teams. You know who I’m talking about; there are numerous teams using this business model in every major market.
Some of these teams actually advertise how much money they spend every month on marketing! Thousands… tens of thousands… hundreds of thousands…
But, let’s get real for a minute and take a hard look at what their marketing is all about:
Don’t get me wrong. There’s nothing wrong with advertising your services. Just don’t imply that the money you’re spending is for the benefit of the seller.
There’s no other industry on the planet that boasts about how much they spend on marketing, and then tries to imply that they’re doing it for you.
"You should buy a Ford, because we spend millions on marketing!"
Doesn't that sound stupid?
As a REALTOR®,...