“My cousin Sally just got her Real Estate license, so we’re hiring her to help us buy and sell!”
How often have you heard some variation of the above? Does it make you cringe?
Don’t these people know that there is a huge difference in skills and knowledge, between Sally, and you?
No, they do not. Generally speaking., the public believes that one agent is the same as the next.
You’re just a commodity.
You know this isn’t true, of course. But, let’s face it: If you’re in any major market, you have literally thousands of competitors.
Are you able to very clearly articulate exactly what makes you better and different, compared to all your competitors?
If not, guess what?
As far as the public is concerned, you are in fact, a commodity.
Why should they believe any different, when you yourself can’t articulate the difference?
I’m not talking about, “My customer service is outstanding! ...
Over the course of my 14-year career, I sold close to 1,000 properties. I won the vast majority of my listing presentations, but I estimate I lost—on average—one per month.
That’s 168 missed opportunities over 14 years, with an average commission of $9,525.
Writing that number makes me a bit sick, to tell the truth.
I could sure use an extra $1.6M right now. I'd finally buy that Lambo...
I had a very good listing presentation, or at least I thought so. Now, I realize it was garbage compared to this beautiful thing I’ve been obsessing over, for the past several months!
It’s not fair, really. There’s no possible way that you (or any other successful agent) could possibly devote the time it takes to develop:
“The World’s Most Powerful and Compelling Real Estate Listing Presentation”
But I do.
In fact, now that I’m retired from being an active agent, this is ALL I do...