Sales are slow.
But they haven’t stopped! Homes are being sold EVERY day, all across North America, in EVERY market.
What about you? Are you getting your listings sold?
Or, are you feeling frustrated and unsure what to do? ☹️
If so, you’re not alone.
Here’s some practical advice to help you get your listings priced right and sold. There’s nothing like racking up a couple of sales to cheer you up! 😃
At the very least, you’ll be providing your seller clients with some critical information that they need right now.
“The more information you provide to your clients, the greater their ability to make informed and intelligent decisions.” – Ted Greenhough
Here’s how I suggest you consider the current situation for every one of your listings:
“Dear Seller – Attached are all the sales in the last 30 days with the following criteria (list the criteria, including neighborhoods, price range, etc.) I will also send all the current active listings, with the same search criteria, under a separate email.”
You can follow that up by having a conversation, something like this:
“There have only been three sales in the last month, and we’ve got 63 active competitors. There’s nothing much we can do about this, under the circumstances, except being a bit more competitive on the list price. With only three sales in the last month, there will probably only be around three in the next month, so we need to consider positioning ourselves a bit more aggressively.”
Provide the information. Have the conversation. Use your skills to get the price where you know it needs to be.
Now, here’s something you probably didn’t expect. This is the same methodology I teach in the Big Picture CMA module, using the Criteria Manipulation Approach (CMA), pandemic, or no pandemic! 😷
But it does seem particularly relevant, right now.
Disclaimer: This is an extremely stripped-down basic version of what I teach in the Big Picture CMA module, so feel free to email me if you have any questions. I’m happy to help anyone, any time. 🤗
I’ll make you a deal. I’ll work with you to get your problem listing SOLD. If you agree 100% that the skills you learned were instrumental in getting your listing sold, then you can use a tiny portion of the extra commission to buy my course.
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