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The Secret to Success in Real Estate

When I was an active Real Estate agent, I always had an office in the brokerage.

I found it too distracting to work from home. Now, of course, I have no choice!

Working in an office can be distracting, too, what with other agents stopping by to chat.

But I thought of these interactions as one of the many benefits of working at the brokerage. It kept me in the loop, and I learned and became a better agent by listening to others.

Besides, when I needed to Get Stuff Done, I simply closed my office door, and everyone knew not to bug me.

I would often get asked, “What do you do in there all day, Ted? Prospecting?”

Ugh. Not a chance.

I made a cold call once, hung up the phone, and swore I’d never do it again. 😲

“So, what do you do all day?”

“Um… I dunno. Mostly just take care of my clients.”

They would look at me in silence like they didn’t believe me.

Remember, I earned $590,000 in my second year.  And, not long after that, I was making over $800,000 a year.

“No, really. What do you do? What’s your secret?”

I’d look back at them in silence. I didn’t understand the question. 🤷🏼‍♂️

They’d walk away, shaking their heads. Some of them got mad like I was selfishly hoarding the “secret.”

But honestly, I was mostly just taking care of my clients.

Some of you are still suspicious because I said, “mostly.” So, what else, Ted? 

OK. I was also figuring out better systems and procedures. To take better care of my clients. 🤣

Hey, if you don’t believe me, maybe you’ll listen to this guy…

“Try not to become a person of success, but rather try to become a person of value.” — Albert Einstein

That’s my “secret.”

The details of exactly HOW I did it and HOW it resulted in a business that attracted clients, rather than having to chase them continually, cannot be described in a short article like this.

That’s why I developed the Knowledge First Real Estate Master’s Program.

—Coach Ted

I teach GOOD REALTORS® how to become GREAT REALTORS®, with a simple, logical, easy-to-follow, easy-to-implement, inspirational step-by-step program.

Ted Greenhough
Knowledge First Real Estate Training
Knowledge + Action = Skill


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