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Good is the Enemy of Great

Jim Collins opened his book Good to Great with the statement, “Good is the enemy of great.”

He explains that this is one of the key reasons why we have so little that becomes great. We don't have great schools, principally because we have good schools. We don't have great government, principally because we have good government. Few people attain great lives, in large part because it is just so easy to settle for a good life.

One of the conclusions of Good to Great is this:

“Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice, and discipline.”

If you want to be a great REALTOR®, you’ve got to stop settling for “good enough”. 

You’ve all encountered great REALTORS®, and I’m not talking about the “celebrity” agents; the ones who spend hundreds of thousands of dollars marketing themselves.

I’m talking about the quiet ones, who consistently rank as one of the top agents in your office, without any flash and without spending much on advertising.  They make an excellent living, seemingly effortlessly.  They’re also pleasant to work with and they will happily help you out any time, if you ask.

How do they do it?

These agents never settle for “good enough”.  They constantly seek to improve themselves, and their clients’ experiences.

They’re constantly "TWEAKING” their business.

It IS the simple, little things – the TWEAKS – that, all added up, will make a MASSIVE improvement in your business and your life.

I know it’s hard to see the connection between making one simple TWEAK and a pile more money in your pocket.

But it’s not about the individual TWEAKS.  It’s about having the right attitude.

Fifty seemingly insignificant TWEAKS — all together — can make a BIG difference in your business.  A hundred TWEAKS could double your income.  Two hundred TWEAKS could change your entire life.

You can achieve GREATNESS.

I had what most would consider to be a successful Real Estate career, earning between $590,000-$865,000 per year in commissions, from my second year on, all as an individual agent.

But if I could do ONE thing differently?  I would devote more time to learning.  I’ve learned more about how to be a great REALTOR® in the last few months, than I did over my entire Real Estate career.

I believe almost anyone can achieve greatness, if they stop settling for “good”.

—Coach Ted

Ted Greenhough

12 X RE/MAX Chairman’s Club ($500K+) all as an individual agent (2006-2017)
Now, I teach good REALTORS® how to be great REALTORS®

Knowledge First Real Estate Training
Knowledge + Action = Skill

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