Want the TRUTH about how Real Estate Really Works? Click here to subscribe to our weekly Real Agent Memo!

Are You Coachable?

self management Jul 04, 2019

I’m spending most of my time right now developing the Knowledge First Real Estate Master’s Program; an online course, designed for high-integrity agents looking for an alternative to the standard, “Learn your scripts and make your calls” stuff that is commonly taught by most Real Estate trainers.

I’m not saying you can’t build a good career around what other Real Estate trainers are teaching.  You definitely can!

Just don’t be fooled into thinking that chasing leads and reciting scripts is the ONLY way to build a successful Real Estate career.  It isn’t.

I NEVER did those things, and my yearly commissions ranged between $590,000-$865,000, from my second year on, all as an individual agent.

I learned mostly by trial and error throughout my career, but here’s something I never expected:

I’ve learned more about what it takes to become a great REALTOR® in the past few months through the process of building this course than I learned over 14 years as a full-time professional agent!

It’s partly because I have more time now!  Honestly, when you’re doing 80-100 deals a year, you hardly have time to think. 

I sometimes briefly lament the fact that my career could have been much more productive and easier if only I had known then what I know now!

But those pangs of regret are brief because I’ve never been one to focus on the past.  I tell everyone else to focus on the future, so I need to heed my own advice!

It’s not only the extra “thinking and studying” time that has helped me over the past few months.

I have a beginner’s mindset.  I don’t think of myself as the supreme expert on ANYTHING.  The more I learn, the more I realize how little I know.

This means my course will be continually updated and improved, forever.  I’ll NEVER be fully satisfied.

Recently, I completed an eight-week focus group with a cross-section of agents, to review each of the eight modules in the first section of the course.  I purposely chose a variety of agents to represent every different communication style, with a wide range of experience from near-rookie to seasoned veteran.

At first, the main idea was to test the course on them and see how they responded.  But something surprising happened.

I learned an incredible amount and vastly improved the course!

This group was a huge success for me because every member was very coachable, and so am I!  This was an important part of my success as an agent.  I’ll tell you one thing I know for sure.

As soon as you think you know everything, you’re done.

Aside from that eagerness to learn, and the willingness to invest time or money (or both), here are some other essential qualities that are needed to be a coachable person:

  1. A beginner’s mindset – The willingness to accept input from anyone and look for nuggets of information anywhere. Resist the urge to say, “I already know that” and instead look for little “tweaks” that could be leveraged for incremental improvement.
  2. Acceptance of ambiguity – Different situations require different ways of thinking. Not everything is black or white.  In fact, in my experience, EVERYTHING is some varying shade of grey.
  3. A willingness to practice - New knowledge does not automatically result in improved skills.  You must take action on newfound knowledge to produce SKILL and ultimately, WISDOM.

Are you a coachable person?  If so, what are you waiting for?

Life flies by awfully fast.  Make the most of it!

—Coach Ted

Note: Ted currently has two openings for one-on-one coaching.  Click here for more information.


Ted Greenhough

12 X RE/MAX Chairman’s Club ($500K+) all as an individual agent (2006-2017)
Now, I teach good REALTORS® how to be great REALTORS®

Knowledge First Real Estate Training
Knowledge + Action = Skill

THE KNOWLEDGE FIRST MISSION

To dramatically elevate the level of 
customer service in Real Estate in North America.

Close

The Real Agent Memo

The unrestricted TRUTH about how Real Estate Really Works, for hard-working, high-integrity agents who want to learn how to defeat Gimmicky Slicksters.

Sent every Thursday. UNSUBSCRIBE any time.