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The Case Against Hiring a Real Estate Coach

My competitors produce tons of top-notch quality content. I’m a big fan! I listen to their podcasts regularly for inspiration.

However, the massive volume of information can be completely overwhelming. 🥴

Have you ever thought to yourself, “I’d love to learn more and get more organized, but how in the heck am I supposed to know where to even start? Maybe I should get a coach.”

Wait a sec…

Do you think maybe there’s a connection here? 🤔

You feel overwhelmed and inadequate because you can’t make sense of the blizzard of information spewing forth from the famous trainer-guy.

So, now you’re paying $10,000 a year for a weekly chitty-chat with one of his coaches.


Hey, it’s not like having a coach can’t help you. It’s just the main reason given for having a coach that irks me.

 “They keep me accountable.”

Accountable for what?

“For making my calls every day.”

Quick question. Do you like making those calls?

No? Then why do you force yourself to do things you HATE just because on Monday, your coach is going to ask, “How many hours a day did you do the thing that you HATE?"

Doesn’t that add more stress to your life?

Also, did you become a professional REALTOR® because you secretly really wanted to be a telemarketer? 😕

I’m not disputing that being a “phone prospector” is one way to make a living as a professional REALTOR®.

It is, if you’re skilled at it and exceptionally disciplined. I have friends who are stars at prospecting and they make a very comfortable living. I actually admire them for it. It’s just not for me.

The way I see it, you need to make a choice.  Do you want to chase cold leads every single day, or would you rather become a client magnet? 🧲

You can’t do both.

Why? Because if you spend 2-3 hours every day chasing cold leads, there’s not enough time left in your day to create a business that attracts clients.

Chasing becomes a never-ending grind.

It’s a vicious circle. You pay the money to the coach to hold you accountable to do the thing you hate, so you can make money to pay the coach…


Guess how many cold calls I made in my Real Estate career?


I made the call, hung up the phone and swore, “I’m never doing that again.”

I figured out a better way. It was a struggle at first. After all, I started my career the same way as you did, with zero prospects and no idea what to do about it. I was three months in before I completed my first transaction, and that was a sympathy listing from a friend.

But I kept at it and by the end of my first year, my plan was working and I was on a roll. From my second year on I earned between $590,000-$865,000 for 12 consecutive years, all as an individual agent.

Don’t let anyone ever tell you there’s only one way to become successful in Real Estate, and that’s by getting a coach to keep you accountable to make your calls…

You have other choices. Here’s how I did it.

Embedded inside the program is all the encouragement, inspiration and accountability you will ever need from a coach.

—Coach Ted

I teach GOOD REALTORS® how to become GREAT REALTORS®, with a simple, logical, easy-to-follow, easy-to-implement, inspirational step-by-step program.

Ted Greenhough

Knowledge First Real Estate Training

Knowledge + Action = Skill

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