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Do you want to LIST? Or do you want to SELL?®

The title of this blog post is a registered trademark owned by me, which means you CANNOT legally use it (or any similar phrase) in your advertising. 🙅‍♂️

I registered this trademark many years ago because it perfectly describes a fundamental difference in values from one agent to the next.

Do you care more about yourself, and how many commission checks you can accumulate? 💰

Or do you care more about delivering the best possible result for each client? ☺️

If you care more about yourself, it’s better if your listings don’t sell too quickly, right?  After all, “inventory” is useful!  Sometimes a single listing can be used to generate multiple commission checks as a “lead-generator.”  We know this.  The public does not.

This is why it can be tempting to accept over-priced listings.  The chances are high that you’ll generate at least one other commission check as a result of the listing, even if it doesn’t sell!  And hey!  You can always work on getting the price in line later, right?  🤔

I always found this philosophy to be not only dead-wrong on so many levels but also short-sighted.  Even when I was earning well over $800K in commissions, I very rarely had more than 5-6 listings.  During the few times in my career, when I had ten or more, I found it extremely stressful.  Why?

Because my clients were counting on me!  They didn’t hire me to accumulate “inventory.”  They hired me to get their home SOLD for the highest possible price and within a reasonable time frame.

So, that’s what I did.  I put my heart ❤️ and soul into every listing, and I got them sold quickly and efficiently.

My clients were thrilled with me, and word got around, like wildfire.  THAT’s why I never had to worry about where the business was coming from.  I had a never-ending stream of referrals.

Here’s the thing.  I never cared or paid attention to the commission checks.  I cared and paid attention to doing a great job.  The commission checks took care of themselves. 😃

That’s why you’ll see this famous quote at the end of my email signature:

“Try not to become a person of success.  Instead, try to become a person of value.”  - Albert Einstein

If you agree with this philosophy, you’re going to love the Knowledge First Real Estate Master’s Program (coming January 2020).

It’s for high-integrity agents only.  The rest of you won’t like it. 

—Coach Ted


Ted Greenhough

12 X RE/MAX Chairman’s Club ($500K+) all as an individual agent (2006-2017)
Now, I teach good REALTORS® how to be great REALTORS®

Knowledge First Real Estate Training
Knowledge + Action = Skill

I teach high-integrity REALTORS® how to quickly become a Trusted Expert and a Top 1% Agent, by leveraging an easily learnable combination of knowledge and skills, in order to deliver an extraordinary level of customer service.

THE KNOWLEDGE FIRST MISSION

To dramatically elevate the level of 
customer service in Real Estate in North America.

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