No Time to Read This?

time management Jan 18, 2019

I’ll get straight to the point.

I just completed a 14-year Real Estate career.  In my second year, I earned $590,000 in commissions, and my career took off from there.  Within a couple years, I was making WAY more than that, as an individual agent.

The point is, I completely understand not having enough time!

I learned everything by trial and error; “error” being the key word.  I figure the sum total of my mistakes and missed opportunities cost me about $2M over those 14 years.

If only I could go back in time with the knowledge I have now…

I’m guessing you shorted yourself at least $50K last year, and you don’t even realize it.

That’s frustrating, but it’s more frustrating that you don’t have the time to learn some new skills.

Well, what if there was a way for you to take a huge leap forward in your knowledge and skills, practically overnight?

That’s Knowledge First, and it’s available, right now.

If...

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To Video or Not to Video?

marketing Jan 11, 2019

If you’re marketing on social media to capture leads, you absolutely must be using video.  REALTORS® who use video on Facebook ads consistently get far cheaper and better quality results. If you think the future of social media is not all about video, you’re not paying attention. 

“If that’s true, why don’t you use video more, Ted?”

Mainly because I’m not trying to capture unknown potential clients, like you are.  If you’re reading this, it’s because I’ve already specifically targeted you as a potential client for Knowledge First.

I do use video, though.  You want proof?  Click here.

 If I was going to make a comeback as an active agent (I’m not), I would most definitely concentrate my marketing on Facebook ads, and they would ALL be video. 

Right now, 99% of REALTORS® are doing social media completely wrong, just randomly burning their time and money.  Why bother? ...

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How to Make an Extra $1.6M

listing presentation Jan 04, 2019

Over the course of my 14-year career, I sold close to 1,000 properties.  I won the vast majority of my listing presentations, but I estimate I lost—on average—one per month. 

That’s 168 missed opportunities over 14 years, with an average commission of $9,525.

That’s $1,600,000.

Writing that number makes me a bit sick, to tell the truth.

I could sure use an extra $1.6M right now…

I had a very good listing presentation, or at least I thought so.  Now, I realize it was garbage compared to this beautiful thing I’ve been obsessing over, for the past several months!

It’s not fair, really.  Because, there’s no possible way that you (or any other successful agent) could possibly devote the time it takes to develop:

“The World’s Most Powerful and Compelling Real Estate Listing Presentation”

But I do. 

In fact, now that I’m retired from being an active agent, this is ALL I do now.  Every...

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The MLS System

marketing Dec 28, 2018

“Anyone can post your listing on the MLS!”

True.

Also, anyone can write a novel.

Anyone can write a song.

Anyone can cut their own hair.

The point is obvious (I hope). The difference between an amateur MLS Presentation and a professional one, is night and day.

Let’s take a step back, and ask a fundamental question:

How important is the MLS presentation?

Answer: It’s the original source of information for 99% of your potential buyers.

If the information was found on the Internet (on any website), then the source of the information is the MLS presentation, every aspect of which was designed by you.

How else does anyone find out about your listings? If you can think of any answer to this question, then ask yourself, “OK. What do they do next?”

Answer: They access the Internet and your MLS presentation to gather more information.

OK, that’s settled. Next question:

What is the primary purpose of the MLS System?

Answer: It’s to generate...

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The Big Box Team

business models Dec 21, 2018

There are many different business models in Real Estate.  Here is my analysis of a typical Big Box Team, of which there are at least 50 in our local market:

  1. There is one team leader and any number of “junior agents”. I use the word, “junior” loosely, understanding that not all team members are young and inexperienced.  But let’s be real; most of them are.  It’s a common path for brand new agents to join a team, anticipating that they’ll be mentored by a seemingly successful “mega agent”.
  2. The team leader’s primary focus is to LIST as many properties as possible. The more “inventory”, they have, the better! 
  3. The listings are used to generate leads, which are doled out to the “junior” agents. Their primary responsibility is to chase those leads down and convert them to buyer clients;
  4. No inventory = no leads = no junior agents = no extra commission cheques for the team leader; hence...
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Marketing Nonsense

marketing Dec 14, 2018

Our industry is ubiquitous with misinformation around marketing.

The worst offenders—in my opinion—are the Big-Box Teams. You know who I’m talking about; there are at least fifty teams using this business model in our market.

Some of these teams actually advertise how much money they spend every month on marketing! Thousands… tens of thousands… hundreds of thousands…

But, let’s get real for a minute and take a hard look at what their marketing is about:

It’s themselves!

Don’t get me wrong. There’s absolutely nothing wrong with advertising your services.

Just don’t imply that the money you’re spending is for my benefit.

There’s no other industry on the planet that brags about how much they spend on marketing, and then tries to imply that they’re doing it for me.

How does your billboard, radio or TV ad, bus bench, or practically any advertising, benefit me?

Let’s be honest. Even Facebook ads...

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